Question
Balanced Scorecard for a service company American Express Company is a major financial services company, noted for its American Express card. Below are some of
Balanced Scorecard for a service company
American Express Company is a major financial services company, noted for its American Express card. Below are some of the performance measures used by the company in its balanced scorecard follow:
| Average card member spending |
| Cards in force |
| Earnings growth |
| Hours of credit consultant training |
| Investment in information technology |
| Number of card choices |
| Number of Internet features |
| Number of merchant signings |
| Number of new card launches |
| Return on equity |
| Revenue growth |
For each measure, identify whether the measure best fits the innovation, customer, internal process, or financial dimension of the balanced scorecard.
| Performance Measure | Area |
| Average card member spending | |
| Cards in force | |
| Earnings growth | Financial |
| Hours of credit consultant training | |
| Investment in information technology | |
| Number of card choices | |
| Number of Internet features | |
| Number of merchant signings | |
| Number of new card launches | |
| Return on equity | |
| Revenue growth | Customer |
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Conservation Easement Audit Techniques Guide
Authors: U.S. Internal Revenue Service
1st Edition
0359516998, 978-0359516995
