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Bank 1 and Bank 2 are considering entering a compatibility agreement that would permit the users of each bank s automated teller machines ( ATMs
Bank and Bank are considering entering a compatibility agreement that would permit the users of each banks automated teller machines ATMs access to the other banks ATMs. Bank has a network of branches and ATMs extending from the US to Mexico. Bank s million customers currently have access to only the ATMs owned by the company in the US While Bank s core account holders are located in Mexico and the southwestern portion of the United States, the company is expanding across the United States. Bank has million customers who can use any of its ATMs.
Using the idea of network externalities, describe how such an agreement between Bank and Bank would benefit consumers.
What is the business rationale for such a strategy between Bank and Bank
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