Bank of Hawaii used to be called Bancorp Hawaii in 1970s. Sato opened an account there in 1971. Bancorp Hawaii later changed its name to Pacific Century Financial Corporation in 1997, and then was renamed again as Bank of Hawaii in 2002. Despite these changes, Sato often uses the old name, "Bancorp," he when referring to the bank (i.e., cannot remember the new name "Bank of Hawaii"). What specific type of memory interference is Sato displaying?

• Transference
• Retroactive interference
• Forgetting
• Proactive interference
• Spreading activation