Base on the survey results and interpretations below, answer the following questions. What does this survey's gathered data mean? How does this survey inquire into consumers' perception, attitudes, motivation, and cultural and individual factors? Which consumer behaviour theories and concepts may have been used in each of the questions to inquire into consumers' perception, attitudes, motivation, cultural and individual factors and why? The survey results and interpretations are great factors to determine the success of Philips Sonicare - C3 Premium Plaque Defense. This will also provide the percentage of how often people purchase the product base on cultural factors, social factor and cultural differences. The survey was conducted to 18 customers. 72.22% out of 100% were male, 22.22% were female, 5.56% are others while 0.00% preferred not to say. 50% out 100% the age were 41-55, 33.33% were 26-40, 11.11% were 56-74, 5.56% were 18-25 while 0.00% were 75. 61.11% out 100% the primary occupation was employed, 27.77% were self-employed, 5.56% were skipped, 5.56% were others while 0.00% were unemployed. 55.56% out of 100% the combined household income were $45,001 - $120,000, 22.22% were $120,001 to $180,000, 22.22$ were $180,001, 0.00% were and 0.00% $18,201 - $45,000 and 0.00% were $0-$18,200 Based on the survey questions given to the customers, 44.44% out of 100% of the customer made sure that before purchasing the Philips Sonicare - C3 Premium Plaque Defence, it was aligned with their values and beliefs, 33.33% was stimulated by many of their five senses (ie., sight, smell, taste, touch and hearing) while 22.22% was stimulated by one of their five senses (ie., sight, smell, taste, touch and hearing) Also, based on the survey 44.44% out 100% before purchasing the product they compared it to other similar products, 33.33% conducted research to make sure that the customer was making an informed decision, 16.67% checked the brand's social media sites while 5.56% purchase the product because they always buy the product. One of the survey question given 50% out 100% customer answered that buying the Philips Sonicare - C3 Premium Plaque Defence, makes them happy, 22.22% reaffirmed their opinion in buying the product, 16.67% answered that it maintains the way the look at themselves (i.e., self-confidence) while 11.11% answered that it improves the way people look at them. Based on the survey, 33.33% out of 100% answered that purchasing Philips Sonicare - C3 Premium Plaque Defence, makes their every day-to-day life easier, 27.78% gives them cognitive or sensory stimulation, 27.78% is a basic necessity for them while 11.11% brings them closer to family, friends, colleagues or peers. Based on the survey, 50% out of 100% answered that they will stop buying Philips Sonicare - C3 Premium Plaque Defence if the parent of the parent brand was found guilty of illegal or unethical activities (i.e., tax evasion, child labour, and so on) 33.33% if the product was involved in health scare, 11.11% answered that nothing will stop them for buying the products as they are 'die-hard fan' while 5.56% if they did not

like the celebrity or influencer who was paid to endorse the product. Based on the survey, 38.89% out of 100% answered that friends and family had the most significant influence in buying the Philips Sonicare - C3 Premium Plaque Defence, 22.22% answered that none of the given choices influence them, 16.67% were influenced by community leader or an expert, 11.11% were peers, 11.11% were social media influencer or celebrity while 0.00% were colleagues. Another question in the survey on what role does the customer typically play when buying Philips Sonicare - C3 Premium Plaque Defence, 33.33% out of 100% were influencer, 27.78% were decider, 22.22% ere buyer, 11.11% were user, 5.56% were gatekeeper, 0.00% were preparer, 0% were maintainer, 0.00% were disposer. Based on the survey asked to what extent does the customer agree or disagree in the statement 'In buying the Philips Sonicare - C3 Premium Plaque Defence, I belong to a certain social rank within my immediate circle of peers' 44.44% out of 100% agree, 27.78% neither agree nor disagree, 11.11% disagree, 11.11% strongly agree while 5.56% strongly disagree. Based on the survey asked to what extent does the customer agree or disagree in the statement 'By buying the Philips Sonicare - C3 Premium Plaque Defence, I want to belong to a particular reference group' 55.56% out of 100% answered agree, 22.22% neither agree nor disagree, 5.56% strongly disagree, while 5.56% disagree. Based on the survey for customers, on to which extent does they agree or disagree with the following elements, symbols, norms, rituals, values and artifacts being the main reason they bought the Philips Sonicare - C3 Premium Plaque Defence, 22.22% out of 100% strongly disagree on Rituals 11.11% on artifacts, 11.11% on values, 5.56% on norms while 5.56% on symbols. 33.33% out of 100% disagree on norms, 27.77% on artifacts, 22.22% on rituals, 11.11% on symbols, 11.11% on values. 33.33% out of 100%neither agree nor disagree on symbols, 22.22% on norms, 22.22% on rituals, 16.67% on artifacts while 16.67% on values. 50% out of 100% agrees on symbols, 44% on artifacts, 33% on values, 33% on rituals, 33% on norms. 27% out of 100% strongly agrees on values, 5.56% on norms, 0.00% on symbols, 0.00% on rituals and 0.00% on artifacts.