Based on Etsy: "How Etsy Became A $14 Billion Hand-Made Empire" (https://www.youtube.com/watch?v=fLLJNipJEi0) prepare an external analysis including:

1. General Environment Conditions

2. Industry Overview

a. Industry-related conditions/economics/financials

b. Industry Driving Forces (Favourable/unfavourable)

c. Key Success Factors

d. Environmental Analysis (5 forces model, Strategic Group Maps)

e. Summarize the results of your industry analysis

3. Competition analysis

i. Identify competitors (size, strategy, etc)

4. Target Market

i. Customer profiles