1. Based on Ratings data, which feature would you choose for development? Describe briefly in one paragraph how you came to this decision. Please mention any assumptions you made in making this decision. (Hint: one way to proceed is to look at average rating for each of the 7 features)
2. Does using MaxDiff scores instead of Ratings affect your decision? Does MaxDiff add value in decision making relative to Ratings in this case? How?

respondent_number	rating_traffic	rating_route	rating_display	rating_picture	rating_recommendations	rating_driving	rating_typing
1	9	9	8	8	6	9	7
2	10	8	2	5	3	8	7
3	10	10	10	10	10	10	5
4	8	9	5	6	6	9	7
5	9	8	9	9	6	8	2
6	9	10	6	2	1	10	8
7	10	10	8	3	7	10	10
8	5	8	3	10	5	3	3
9	8	9	3	2	2	8	7
10	9	7	4	4	6	10	7
11	10	10	7	6	3	8	8
12	6	4	8	5	5	9	7
13	5	4	3	10	6	8	2
14	10	10	5	4	3	10	10
15	10	8	1	0	6	8	4
16	8	10	1	2	2	9	6
17	9	10	10	9	9	10	5
18	7	10	4	3	4	10	8
19	9	10	9	4	6	9	7
20	7	8	5	6	3	8	6
21	9	10	1	3	4	9	1
22	9	5	7	6	3	9	7
23	8	9	4	4	4	7	7
24	6	6	7	9	7	7	6
25	5	9	2	6	8	5	4
26	10	10	8	8	8	10	9
27	6	6	10	2	6	7	0
28	10	10	5	0	0	10	10
29	10	10	6	0	1	0	7
30	8	2	6	6	3	9	7
31	8	9	6	8	8	8	8
32	10	10	7	7	9	10	10
33	10	10	5	5	5	5	5
34	9	9	7	8	6	10	7
35	10	8	6	6	2	9	7
36	8	8	7	8	5	8	6
37	10	10	7	6	6	9	8
38	9	10	8	7	8	7	9
39	10	9	7	3	6	8	8
40	10	10	6	8	5	10	8
41	10	10	6	2	4	10	6
42	8	8	5	3	3	4	6
43	10	10	9	6	10	10	9
44	9	10	6	6	3	7	7
45	7	8	5	5	4	7	4
46	8	9	6	9	9	6	9
47	9	10	8	8	8	10	2
48	8	7	7	6	3	6	4
49	8	6	7	0	0	10	6
50	10	10	8	8	10	10	8
51	8	9	3	6	6	10	9
52	10	10	3	1	1	9	9
53	4	6	6	7	6	4	4
54	9	9	2	6	6	9	7
55	9	8	7	4	5	6	9
56	5	8	3	7	7	6	2
57	6	8	6	7	6	4	3
58	4	3	2	8	3	2	6
59	8	8	7	6	2	7	4
60	9	7	7	4	4	6	5
61	9	7	6	5	8	9	9
62	4	4	8	1	1	10	7
63	2	8	8	8	9	10	8
64	5	8	6	5	5	8	7
65	10	10	10	10	10	10	10
66	10	10	9	9	9	10	7
67	7	7	0	5	1	10	2
68	10	10	9	9	1	10	3
69	10	10	9	10	8	8	0
70	8	10	9	1	8	7	1
71	7	6	7	7	2	8	2
72	10	10	7	4	3	8	10
73	10	10	6	7	8	9	7
74	10	10	3	3	1	10	7
75	9	8	8	2	1	8	7
76	6	9	6	2	1	8	5
77	7	4	2	6	1	8	1
78	9	8	3	10	6	7	3
79	10	10	6	8	5	10	8
80	8	6	7	6	3	9	7
81	7	9	2	0	0	10	3
82	10	10	8	7	0	10	1
83	10	9	5	6	4	10	3
84	9	10	3	3	3	9	6
85	9	6	6	3	6	6	7
86	9	9	7	9	9	8	10
87	4	5	7	7	5	6	6
88	9	8	7	6	7	9	9
89	10	10	8	9	7	10	10
90	9	8	6	7	2	1	6
91	7	7	4	5	4	6	9
92	3	3	5	3	5	9	1
93	9	8	9	8	7	8	6
94	10	7	6	0	5	10	5
95	8	7	8	8	7	7	5
96	7	10	2	9	3	10	5
97	6	9	8	8	1	8	5
98	10	10	7	3	0	7	7
99	6	7	5	6	7	10	6
100	9	8	7	6	5	7	2
101	10	8	10	8	9	2	0
102	10	10	8	6	6	10	10
103	10	6	7	8	9	7	5
104	8	6	6	0	2	10	10
105	10	9	6	3	4	9	8
106	8	9	6	2	2	8	6
107	9	7	5	1	2	9	6
108	10	10	5	5	5	10	6
109	6	7	3	7	6	6	7
110	8	9	9	3	2	3	8
111	8	10	5	5	5	3	8
112	9	9	4	6	3	9	9
113	9	10	7	4	3	10	9
114	6	10	9	7	6	10	8
115	7	9	6	7	10	6	5
116	10	8	9	3	3	9	8
117	7	9	6	8	5	7	6
118	7	7	8	9	8	7	8
119	8	7	3	3	3	9	9
120	7	8	2	6	1	9	1
121	6	10	7	6	6	8	6
122	9	8	4	1	2	8	1
123	9	5	6	7	7	8	9
124	8	9	3	5	3	10	7
125	10	10	0	2	5	8	3
126	8	9	9	6	8	2	8
127	8	10	3	7	2	9	4
128	0	0	5	4	2	0	8
129	10	10	8	4	8	10	7
130	10	10	1	9	1	10	6

respondent_number	maxdiff_traffic	maxdiff_route	maxdiff_display	maxdiff_picture	maxdiff_recommendations	maxdiff_driving	maxdiff_typing
131	7.5	7.5	3.75	3.75	3.75	6.25	0
132	7.5	8.75	2.5	7.5	5	3.75	0
133	6.25	8.75	3.75	2.5	3.75	6.25	1.25
134	7.5	10	5	0	3.75	6.25	2.5
135	6.25	7.5	3.75	2.5	0	10	5
136	7.5	6.25	3.75	1.25	1.25	7.5	5
137	6.25	8.75	5	2.5	3.75	8.75	0
138	6.25	7.5	3.75	2.5	5	10	0
139	6.25	7.5	5	1.25	3.75	10	1.25
140	7.5	6.25	2.5	3.75	5	10	0
141	7.5	7.5	5	6.25	2.5	3.75	0
142	6.25	5	5	2.5	1.25	10	5
143	6.25	6.25	3.75	7.5	3.75	10	0
144	7.5	10	3.75	5	3.75	5	0
145	7.5	7.5	2.5	3.75	0	6.25	5
146	7.5	5	3.75	5	5	5	3.75
147	7.5	7.5	3.75	2.5	2.5	6.25	2.5
148	7.5	6.25	2.5	3.75	5	7.5	0
149	7.5	5	6.25	0	3.75	7.5	2.5
150	8.75	8.75	2.5	2.5	1.25	6.25	5
151	7.5	3.75	3.75	5	3.75	6.25	5
152	5	3.75	3.75	3.75	5	6.25	5
153	5	5	7.5	5	7.5	0	2.5
154	7.5	10	2.5	3.75	6.25	5	0
155	7.5	10	2.5	3.75	5	6.25	0
156	6.25	10	3.75	2.5	0	7.5	5
157	6.25	10	0	3.75	2.5	7.5	5
158	6.25	8.75	2.5	3.75	0	6.25	5
159	6.25	7.5	3.75	2.5	5	10	0
160	7.5	7.5	3.75	3.75	1.25	6.25	2.5
161	6.25	8.75	3.75	1.25	5	5	2.5
162	7.5	6.25	5	3.75	2.5	10	0
163	7.5	10	3.75	2.5	0	6.25	5
164	6.25	7.5	2.5	0	3.75	10	5
165	6.25	10	2.5	2.5	5	7.5	1.25
166	3.75	7.5	3.75	2.5	1.25	7.5	6.25
167	6.25	10	1.25	1.25	3.75	7.5	5
168	6.25	10	5	2.5	3.75	7.5	0
169	7.5	7.5	3.75	0	2.5	8.75	5
170	7.5	6.25	2.5	3.75	1.25	10	3.75
171	7.5	10	0	3.75	2.5	6.25	5
172	6.25	1.25	7.5	5	1.25	10	3.75
173	5	8.75	6.25	3.75	2.5	8.75	0
174	6.25	7.5	3.75	3.75	2.5	10	1.25
175	6.25	8.75	5	0	3.75	6.25	2.5
176	7.5	7.5	3.75	5	3.75	5	0
177	8.75	6.25	5	5	1.25	10	1.25
178	6.25	7.5	3.75	2.5	0	10	5
179	3.75	6.25	5	6.25	5	5	1.25
180	7.5	6.25	3.75	3.75	3.75	10	0
181	7.5	6.25	6.25	7.5	3.75	6.25	0
182	6.25	7.5	3.75	0	5	10	2.5
183	8.75	8.75	2.5	1.25	3.75	3.75	6.25
184	7.5	5	6.25	3.75	0	10	2.5
185	3.75	3.75	3.75	5	7.5	8.75	2.5
186	3.75	8.75	5	2.5	1.25	8.75	5
187	7.5	10	2.5	6.25	0	3.75	5
188	7.5	7.5	5	3.75	1.25	8.75	1.25
189	8.75	8.75	5	1.25	3.75	3.75	3.75
190	7.5	8.75	2.5	3.75	0	7.5	5
191	7.5	10	2.5	3.75	3.75	6.25	1.25
192	6.25	10	5	3.75	0	7.5	2.5
193	6.25	7.5	3.75	2.5	6.25	8.75	0
194	8.75	6.25	0	2.5	5	8.75	3.75
195	5	7.5	5	0	3.75	8.75	2.5
196	7.5	5	6.25	3.75	2.5	10	0
197	6.25	10	2.5	1.25	5	7.5	2.5
198	7.5	10	2.5	5	5	7.5	0
199	7.5	3.75	6.25	5	2.5	10	0
200	6.25	7.5	2.5	1.25	6.25	8.75	2.5
201	8.75	8.75	5	3.75	1.25	6.25	1.25
202	6.25	3.75	6.25	2.5	3.75	7.5	2.5
203	6.25	7.5	3.75	3.75	3.75	10	0
204	7.5	10	5	2.5	3.75	6.25	0
205	7.5	10	3.75	3.75	2.5	6.25	1.25
206	5	10	6.25	0	2.5	7.5	3.75
207	7.5	10	0	3.75	5	6.25	2.5
208	6.25	7.5	5	2.5	3.75	10	0
209	5	6.25	10	1.25	1.25	7.5	3.75
210	6.25	7.5	5	2.5	0	10	3.75
211	7.5	10	3.75	0	5	6.25	2.5
212	7.5	6.25	3.75	1.25	5	10	1.25
213	3.75	6.25	5	1.25	3.75	10	5
214	3.75	8.75	6.25	7.5	1.25	5	2.5
215	7.5	6.25	3.75	3.75	3.75	10	0
216	6.25	10	6.25	5	2.5	7.5	0
217	6.25	7.5	5	2.5	3.75	10	0
218	6.25	10	2.5	3.75	5	7.5	0
219	7.5	6.25	3.75	0	2.5	10	5
220	7.5	7.5	5	6.25	3.75	2.5	0
221	2.5	10	6.25	5	2.5	7.5	3.75
222	7.5	6.25	6.25	2.5	3.75	6.25	0
223	5	10	6.25	2.5	1.25	7.5	2.5
224	6.25	10	5	3.75	2.5	7.5	0
225	6.25	2.5	6.25	6.25	0	10	3.75
226	7.5	6.25	5	3.75	2.5	10	0
227	7.5	10	2.5	3.75	0	6.25	5
228	6.25	10	5	3.75	0	7.5	2.5
229	7.5	7.5	3.75	0	5	6.25	2.5
230	7.5	10	2.5	3.75	5	5	1.25
231	6.25	7.5	1.25	3.75	1.25	7.5	5
232	6.25	7.5	5	0	3.75	10	2.5
233	7.5	10	3.75	2.5	1.25	6.25	3.75
234	7.5	6.25	2.5	0	3.75	7.5	5
235	6.25	7.5	2.5	3.75	2.5	10	2.5
236	6.25	7.5	5	6.25	0	10	2.5
237	6.25	7.5	5	2.5	3.75	10	0
238	7.5	6.25	5	2.5	0	10	3.75
239	6.25	7.5	2.5	3.75	5	10	0
240	7.5	8.75	2.5	3.75	2.5	7.5	2.5
241	7.5	6.25	3.75	6.25	3.75	5	2.5
242	6.25	8.75	1.25	1.25	3.75	8.75	5
243	6.25	7.5	5	3.75	2.5	10	0
244	7.5	6.25	1.25	1.25	3.75	10	5
245	6.25	5	5	2.5	3.75	10	2.5
246	6.25	0	5	5	2.5	10	6.25
247	5	7.5	1.25	6.25	5	8.75	1.25
248	6.25	8.75	1.25	3.75	1.25	5	8.75
249	7.5	10	2.5	3.75	0	6.25	5
250	7.5	7.5	0	3.75	2.5	6.25	5
251	7.5	10	5	2.5	2.5	6.25	1.25