Question: Based on Ratings data, which feature would you choose for development? Describe briefly in one paragraph how you came to this decision. Please mention any

  1. Based on Ratings data, which feature would you choose for development? Describe briefly in one paragraph how you came to this decision. Please mention any assumptions you made in making this decision. (Hint: one way to proceed is to look at average rating for each of the 7 features)
  2. Does using MaxDiff scores instead of Ratings affect your decision? Does MaxDiff add value in decision making relative to Ratings in this case? How?
respondent_number rating_traffic rating_route rating_display rating_picture rating_recommendations rating_driving rating_typing
1 9 9 8 8 6 9 7
2 10 8 2 5 3 8 7
3 10 10 10 10 10 10 5
4 8 9 5 6 6 9 7
5 9 8 9 9 6 8 2
6 9 10 6 2 1 10 8
7 10 10 8 3 7 10 10
8 5 8 3 10 5 3 3
9 8 9 3 2 2 8 7
10 9 7 4 4 6 10 7
11 10 10 7 6 3 8 8
12 6 4 8 5 5 9 7
13 5 4 3 10 6 8 2
14 10 10 5 4 3 10 10
15 10 8 1 0 6 8 4
16 8 10 1 2 2 9 6
17 9 10 10 9 9 10 5
18 7 10 4 3 4 10 8
19 9 10 9 4 6 9 7
20 7 8 5 6 3 8 6
21 9 10 1 3 4 9 1
22 9 5 7 6 3 9 7
23 8 9 4 4 4 7 7
24 6 6 7 9 7 7 6
25 5 9 2 6 8 5 4
26 10 10 8 8 8 10 9
27 6 6 10 2 6 7 0
28 10 10 5 0 0 10 10
29 10 10 6 0 1 0 7
30 8 2 6 6 3 9 7
31 8 9 6 8 8 8 8
32 10 10 7 7 9 10 10
33 10 10 5 5 5 5 5
34 9 9 7 8 6 10 7
35 10 8 6 6 2 9 7
36 8 8 7 8 5 8 6
37 10 10 7 6 6 9 8
38 9 10 8 7 8 7 9
39 10 9 7 3 6 8 8
40 10 10 6 8 5 10 8
41 10 10 6 2 4 10 6
42 8 8 5 3 3 4 6
43 10 10 9 6 10 10 9
44 9 10 6 6 3 7 7
45 7 8 5 5 4 7 4
46 8 9 6 9 9 6 9
47 9 10 8 8 8 10 2
48 8 7 7 6 3 6 4
49 8 6 7 0 0 10 6
50 10 10 8 8 10 10 8
51 8 9 3 6 6 10 9
52 10 10 3 1 1 9 9
53 4 6 6 7 6 4 4
54 9 9 2 6 6 9 7
55 9 8 7 4 5 6 9
56 5 8 3 7 7 6 2
57 6 8 6 7 6 4 3
58 4 3 2 8 3 2 6
59 8 8 7 6 2 7 4
60 9 7 7 4 4 6 5
61 9 7 6 5 8 9 9
62 4 4 8 1 1 10 7
63 2 8 8 8 9 10 8
64 5 8 6 5 5 8 7
65 10 10 10 10 10 10 10
66 10 10 9 9 9 10 7
67 7 7 0 5 1 10 2
68 10 10 9 9 1 10 3
69 10 10 9 10 8 8 0
70 8 10 9 1 8 7 1
71 7 6 7 7 2 8 2
72 10 10 7 4 3 8 10
73 10 10 6 7 8 9 7
74 10 10 3 3 1 10 7
75 9 8 8 2 1 8 7
76 6 9 6 2 1 8 5
77 7 4 2 6 1 8 1
78 9 8 3 10 6 7 3
79 10 10 6 8 5 10 8
80 8 6 7 6 3 9 7
81 7 9 2 0 0 10 3
82 10 10 8 7 0 10 1
83 10 9 5 6 4 10 3
84 9 10 3 3 3 9 6
85 9 6 6 3 6 6 7
86 9 9 7 9 9 8 10
87 4 5 7 7 5 6 6
88 9 8 7 6 7 9 9
89 10 10 8 9 7 10 10
90 9 8 6 7 2 1 6
91 7 7 4 5 4 6 9
92 3 3 5 3 5 9 1
93 9 8 9 8 7 8 6
94 10 7 6 0 5 10 5
95 8 7 8 8 7 7 5
96 7 10 2 9 3 10 5
97 6 9 8 8 1 8 5
98 10 10 7 3 0 7 7
99 6 7 5 6 7 10 6
100 9 8 7 6 5 7 2
101 10 8 10 8 9 2 0
102 10 10 8 6 6 10 10
103 10 6 7 8 9 7 5
104 8 6 6 0 2 10 10
105 10 9 6 3 4 9 8
106 8 9 6 2 2 8 6
107 9 7 5 1 2 9 6
108 10 10 5 5 5 10 6
109 6 7 3 7 6 6 7
110 8 9 9 3 2 3 8
111 8 10 5 5 5 3 8
112 9 9 4 6 3 9 9
113 9 10 7 4 3 10 9
114 6 10 9 7 6 10 8
115 7 9 6 7 10 6 5
116 10 8 9 3 3 9 8
117 7 9 6 8 5 7 6
118 7 7 8 9 8 7 8
119 8 7 3 3 3 9 9
120 7 8 2 6 1 9 1
121 6 10 7 6 6 8 6
122 9 8 4 1 2 8 1
123 9 5 6 7 7 8 9
124 8 9 3 5 3 10 7
125 10 10 0 2 5 8 3
126 8 9 9 6 8 2 8
127 8 10 3 7 2 9 4
128 0 0 5 4 2 0 8
129 10 10 8 4 8 10 7
130 10 10 1 9 1 10 6

respondent_number maxdiff_traffic maxdiff_route maxdiff_display maxdiff_picture maxdiff_recommendations maxdiff_driving maxdiff_typing
131 7.5 7.5 3.75 3.75 3.75 6.25 0
132 7.5 8.75 2.5 7.5 5 3.75 0
133 6.25 8.75 3.75 2.5 3.75 6.25 1.25
134 7.5 10 5 0 3.75 6.25 2.5
135 6.25 7.5 3.75 2.5 0 10 5
136 7.5 6.25 3.75 1.25 1.25 7.5 5
137 6.25 8.75 5 2.5 3.75 8.75 0
138 6.25 7.5 3.75 2.5 5 10 0
139 6.25 7.5 5 1.25 3.75 10 1.25
140 7.5 6.25 2.5 3.75 5 10 0
141 7.5 7.5 5 6.25 2.5 3.75 0
142 6.25 5 5 2.5 1.25 10 5
143 6.25 6.25 3.75 7.5 3.75 10 0
144 7.5 10 3.75 5 3.75 5 0
145 7.5 7.5 2.5 3.75 0 6.25 5
146 7.5 5 3.75 5 5 5 3.75
147 7.5 7.5 3.75 2.5 2.5 6.25 2.5
148 7.5 6.25 2.5 3.75 5 7.5 0
149 7.5 5 6.25 0 3.75 7.5 2.5
150 8.75 8.75 2.5 2.5 1.25 6.25 5
151 7.5 3.75 3.75 5 3.75 6.25 5
152 5 3.75 3.75 3.75 5 6.25 5
153 5 5 7.5 5 7.5 0 2.5
154 7.5 10 2.5 3.75 6.25 5 0
155 7.5 10 2.5 3.75 5 6.25 0
156 6.25 10 3.75 2.5 0 7.5 5
157 6.25 10 0 3.75 2.5 7.5 5
158 6.25 8.75 2.5 3.75 0 6.25 5
159 6.25 7.5 3.75 2.5 5 10 0
160 7.5 7.5 3.75 3.75 1.25 6.25 2.5
161 6.25 8.75 3.75 1.25 5 5 2.5
162 7.5 6.25 5 3.75 2.5 10 0
163 7.5 10 3.75 2.5 0 6.25 5
164 6.25 7.5 2.5 0 3.75 10 5
165 6.25 10 2.5 2.5 5 7.5 1.25
166 3.75 7.5 3.75 2.5 1.25 7.5 6.25
167 6.25 10 1.25 1.25 3.75 7.5 5
168 6.25 10 5 2.5 3.75 7.5 0
169 7.5 7.5 3.75 0 2.5 8.75 5
170 7.5 6.25 2.5 3.75 1.25 10 3.75
171 7.5 10 0 3.75 2.5 6.25 5
172 6.25 1.25 7.5 5 1.25 10 3.75
173 5 8.75 6.25 3.75 2.5 8.75 0
174 6.25 7.5 3.75 3.75 2.5 10 1.25
175 6.25 8.75 5 0 3.75 6.25 2.5
176 7.5 7.5 3.75 5 3.75 5 0
177 8.75 6.25 5 5 1.25 10 1.25
178 6.25 7.5 3.75 2.5 0 10 5
179 3.75 6.25 5 6.25 5 5 1.25
180 7.5 6.25 3.75 3.75 3.75 10 0
181 7.5 6.25 6.25 7.5 3.75 6.25 0
182 6.25 7.5 3.75 0 5 10 2.5
183 8.75 8.75 2.5 1.25 3.75 3.75 6.25
184 7.5 5 6.25 3.75 0 10 2.5
185 3.75 3.75 3.75 5 7.5 8.75 2.5
186 3.75 8.75 5 2.5 1.25 8.75 5
187 7.5 10 2.5 6.25 0 3.75 5
188 7.5 7.5 5 3.75 1.25 8.75 1.25
189 8.75 8.75 5 1.25 3.75 3.75 3.75
190 7.5 8.75 2.5 3.75 0 7.5 5
191 7.5 10 2.5 3.75 3.75 6.25 1.25
192 6.25 10 5 3.75 0 7.5 2.5
193 6.25 7.5 3.75 2.5 6.25 8.75 0
194 8.75 6.25 0 2.5 5 8.75 3.75
195 5 7.5 5 0 3.75 8.75 2.5
196 7.5 5 6.25 3.75 2.5 10 0
197 6.25 10 2.5 1.25 5 7.5 2.5
198 7.5 10 2.5 5 5 7.5 0
199 7.5 3.75 6.25 5 2.5 10 0
200 6.25 7.5 2.5 1.25 6.25 8.75 2.5
201 8.75 8.75 5 3.75 1.25 6.25 1.25
202 6.25 3.75 6.25 2.5 3.75 7.5 2.5
203 6.25 7.5 3.75 3.75 3.75 10 0
204 7.5 10 5 2.5 3.75 6.25 0
205 7.5 10 3.75 3.75 2.5 6.25 1.25
206 5 10 6.25 0 2.5 7.5 3.75
207 7.5 10 0 3.75 5 6.25 2.5
208 6.25 7.5 5 2.5 3.75 10 0
209 5 6.25 10 1.25 1.25 7.5 3.75
210 6.25 7.5 5 2.5 0 10 3.75
211 7.5 10 3.75 0 5 6.25 2.5
212 7.5 6.25 3.75 1.25 5 10 1.25
213 3.75 6.25 5 1.25 3.75 10 5
214 3.75 8.75 6.25 7.5 1.25 5 2.5
215 7.5 6.25 3.75 3.75 3.75 10 0
216 6.25 10 6.25 5 2.5 7.5 0
217 6.25 7.5 5 2.5 3.75 10 0
218 6.25 10 2.5 3.75 5 7.5 0
219 7.5 6.25 3.75 0 2.5 10 5
220 7.5 7.5 5 6.25 3.75 2.5 0
221 2.5 10 6.25 5 2.5 7.5 3.75
222 7.5 6.25 6.25 2.5 3.75 6.25 0
223 5 10 6.25 2.5 1.25 7.5 2.5
224 6.25 10 5 3.75 2.5 7.5 0
225 6.25 2.5 6.25 6.25 0 10 3.75
226 7.5 6.25 5 3.75 2.5 10 0
227 7.5 10 2.5 3.75 0 6.25 5
228 6.25 10 5 3.75 0 7.5 2.5
229 7.5 7.5 3.75 0 5 6.25 2.5
230 7.5 10 2.5 3.75 5 5 1.25
231 6.25 7.5 1.25 3.75 1.25 7.5 5
232 6.25 7.5 5 0 3.75 10 2.5
233 7.5 10 3.75 2.5 1.25 6.25 3.75
234 7.5 6.25 2.5 0 3.75 7.5 5
235 6.25 7.5 2.5 3.75 2.5 10 2.5
236 6.25 7.5 5 6.25 0 10 2.5
237 6.25 7.5 5 2.5 3.75 10 0
238 7.5 6.25 5 2.5 0 10 3.75
239 6.25 7.5 2.5 3.75 5 10 0
240 7.5 8.75 2.5 3.75 2.5 7.5 2.5
241 7.5 6.25 3.75 6.25 3.75 5 2.5
242 6.25 8.75 1.25 1.25 3.75 8.75 5
243 6.25 7.5 5 3.75 2.5 10 0
244 7.5 6.25 1.25 1.25 3.75 10 5
245 6.25 5 5 2.5 3.75 10 2.5
246 6.25 0 5 5 2.5 10 6.25
247 5 7.5 1.25 6.25 5 8.75 1.25
248 6.25 8.75 1.25 3.75 1.25 5 8.75
249 7.5 10 2.5 3.75 0 6.25 5
250 7.5 7.5 0 3.75 2.5 6.25 5
251 7.5 10 5 2.5 2.5 6.25 1.25

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