1. Based on the Burgelman & Rosenbloom model of the Technology Strategy as shown below, elaborate on the technology strategy adopted by Target stores.

Burgelman & Rosenbloom Model

"This is extract from a news item on Target stores. Target is the second largest retailer in the United States. Kicking off its digital transformation initiatives back in 2014 has brought them some outstanding results. Since then, data and analytics have become the company's major priorities. The Target app, with its over 27 million users, is one of its main tools in capitalizing on personalization and customer loyalty. The app is also a source of insights on user preferences, behavior trends, and shopping habits. Their engineers are now building on voice, AR, AI and VR to provide greater utility for their customers and integrate richer shopping experiences. The objective is to build a holistic digital strategy that offers deeper levels of personalization and engagement across every guest-facing part of their ecosystem. The brand also has invested in its online presence, with a robust website, same-day and two-day shipping that allows it to compete with Amazon. To cater to the option to order items online that can be picked up within the day, they have rolled out a"Drive Up" service, where the clients' can drive up in a designated parking place and their online orders are loaded into their car in just about three minutes." (e-zigurat website, 2021)

2. There's a lot of buzz about Blockchain and smart contracts these days and for good reason, which is why so many banks and governments are turning to them. Comment on the use of this technology being adopted in your organization or in your industry stating some of the potential advantages and the challenges faced.