Based on the content of these articles 3) John Funk's The Ethics of Big Data: Why Marketers Should Be Careful About Consumer Privacy 2) Christian Ofori-Boateng's Your Big Data Responsibility: The Rise in Data Ethics. Please help with the following questions: 1.) Describe the microeconomic principles being used. 2.) What is driving the demand for data? 3.) What impact will regulations on the use of private data have on supply, and thus, firms? 4.) Evaluate the different market structures that big data benefits the least and the most from. 5.) While data collection may benefit the business community, discuss the concerns for consumers as big data proliferates