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Based on the following info, please calculate CLV. Average spending per visit ($) Visits Per week Life span (years)* Customer 1 10 2 20
- Based on the following info, please calculate CLV.
| Average spending per visit ($) | Visits Per week | Life span (years)* | |
| Customer 1 | 10 | 2 | 20 |
| Customer 2 | 15 | 3 | 15 |
| Customer 3 | 20 | 1 | 10 |
| Customer 4 | 10 | 4 | 25 |
| Customer 5 | 30 | 2 | 18 |
| Average |
*1 year = 52 weeks
Customer Lifetime Value (CLV) =
If the profit margin is 25%, CLV in profits =
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To calculate the Customer Lifetime Value CLV in profits we need to multiply ...
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Essentials Of Modern Business Statistics With Microsoft Excel
Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
8th Edition
0357131622, 978-0357131626
