Based on the material from Week 1, highlight the three most important concepts you learned in Chapter 1, 2, and 3 this week and how each of these concepts will help you to understand the importance of value in finance. Be sure to include specific examples in your postings.

NOTE: You should fist identify the concepts that you learned and then describe how they increased your understanding of value.

Textbook: Principles of Corporate Finance, 12th Edition