Based on the media schedule below how would you describe: 1. The concentration of when media are used 2. The relative cost of the different media 3. When they will see Go Smarts communications most frequently

X A Show Timer * Question Completion Status: 3. When they will see Go Smarts communications most frequently Media Schedule for New Smartphone: 'Go Smart' Month Jan Feb Mar Apr May Jun Jul Aug Sep Nov Dec Week 1 2 3 4 1 2 3 4 12 3 4 5 1 23 4 12 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 12 3 4 1 2 3 4 1 2 3 4 5 MEDIA TOTAL COST Television advertising (cable) AbuDhabi TV (afternoon 12-1) 1,450,000 Dubai TV(Afternoon and midnight) 1,500,000 Television advertising (network) MBC1 (12pm-12am) 1,465,000 Aljazeera(morning 8-12) 1,678,000 Radio spots Emarat FM 8-10 AM -Ahla Sabah programme 500,000 Internet and Social media Twitter (4 tweets everyweek) 100,000 50,000 Instagram (#go_smart) Print Media Newspaper (Gulf news) 1,554,000 Reach % 90 80 80 80 80 80 85 85 90 90 94 94 16 12 12 12 12 12 16 16 16 16 24 24 Avg Freq Monthly GRP 1440 960 960 960 960 960 1360 1360 1440 1440 2256 2256 TOTAL AED8,297,000 MacBook Air