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Based on the online documentary Generation Like, How has social media changed marketing? What are the social, ethical, privacy issues of social media and persuasion?
Based on the online documentary "Generation Like", How has social media changed marketing? What are the social, ethical, privacy issues of social media and persuasion? Do the benefits outweigh the cos...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
