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Based on the recommendations spoken about in the video, as well as my reading of the case I have identified a few areas within southwest

Based on the recommendations spoken about in the video, as well as my reading of the case I have identified a few areas within southwest airlines' business that I believe could make an impact on their business operations positively When it comes to SW airlines' fleet management and possibilities of expansion, they currently operate a single aircraft type which is the Boeing 737 which is simple for maintenance and training. I would recommend them to invest in newer models that are more fuel efficient which can help them reduce operational costs over time. If they consider expanding their fleet with different aircraft types they can serve longer routes and increase their market reach that they are struggling with. How can I response

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