BASED ON THESE, recall the brands/products/services that are likely "competitors" to your new product, and represent them via the key attributes and levels. How do these key attributes and levels affect Auntie Anne's and students' decision purchase?

Key Attributes and their levels:

• Brands: important in influencing students where to eat on campus
• Average dollars spent:
• Average time per order:
• Dining preferences:

Attributes	Levels
Brands:	Auntie Anne's, Knightstop, Smoke and Donuts
Avg $ Spent:	$5, $10, $15+
Avg time per order:	5 mins, 10 mins , 15 mins +
Dining preferences	Grab and Go, Sit down

The first attribute, brands, is a crucial factor in influencing student's food choice. We selected Knightstop, Smoke&Donuts as a tradeoff with Auntie Anne's. These brands we chosen as they are our competitors that we will able to substitutes them. This will helps us to see which brand is most preferred among students regularly dine at UCF Student Union. Because each brand has its popularity, tastes and food quality that affects the buying process and buying decision of students. Average prefer dollars spent per purchase is our next attribute that helps us to identify the price range students are willing to pay when purchasing food on campus. $5, $10 and $15 levels are estimate to give us a general idea of the price range.