Based on this case study: https://hbsp.harvard.edu/tu/5f48d79f

1. Why isn't Apex selling more boots? In your response, identify and detail at least two distinct areas that are the most significant barriers to Apex's success. Include rationale.

2.Should it be selling? Discuss concepts of value and diffusion of innovation specifically in your response along with anything else deemed relevant.

3.Discuss Apex's distribution/channel strategy- include an identification of the positives and negatives of their current strategy and channels.

4.Design a strategic marketing plan for Apex Ski Boots (working within the confines of their limited budget.

Note: this is not meant to be a full marketing plan- just aspects you feel are important for Apex to address).

Where, how and why would you spend the money to maximise potential sales and increase diffusion?

What would be the highest priority area/s that need solving, and/or the easiest ones to address?

Would you recommend a pull or push strategy and why?