1. Suppose you are a consultant hired by Shanghai Jahwa, a major Chinese manufacturer of skin care products, to develop a marketing strategy to overcomethe "made-in-China"stigma when entering the Australian market. In your proposed marketing strategy for Shanghai Jahwa in the Australian market, please discuss the four elements of the marketing mix.
2. Suppose a research company is appointed to help select the entry method for the Australian supermarket chain Coles to enter the Indian market, they propose Coles to use the franchising entry method. Discuss the concept of franchising and the advantages and disadvantages of franchising entry mode in Coles entering the Indian market.