Question
Based on this map, what is the current brand perception of Explorer Card? How does it compare with the perception of other credit card brands?
Based on this map, what is the current brand perception of Explorer Card? How does it compare with the perception of other credit card brands? Do you think Explorer card has managed to carve out a niche for itself?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
