Based on your reading of the "Revitalizing Dell" case, please answer the following two questions. Make sure to clearly indicate the beginning and end of the answer to each question. The exam counts toward 30 percent of your final grade and is scored on 30 points.

1. Question 1 (20 points): What explains Dell's performance in the late 2000's - Use the tools and frameworks covered during the course to address this question.

2. What would be your recommendations to Michael Dell as he plans for the future of the firm in 2009? (10 points)

ADDITIONAL INFORMATION

Use the information in the case. If you're going to make any assumptions, explicitly note them in your submissions. You may also want to use the following information:

2002 2003 2004 2005 2006 2007 2008

Average Return on Equity for

the US Economy 7.36% 10.12% 11.64% 13.67% 14.64% 15.36% 14.71%

Average Return on Sales for

the US Economy 2.00% 2.95% 2.95% 7.78% 8.44% 9.12% 6.88%