Question
Based on your tutorial and practice simulation experience, develop a short but well thought out Strategic Plan. Here are the key components: 1. What is
Based on your tutorial and practice simulation experience, develop a short but well thought out Strategic Plan. Here are the key components: 1. What is your VISION for your company (remember, your key goal is to generate a profit for your shareholders)? 2. What is your overall MISSION in this simulation? 3. What is (are) your OBJECTIVE(S) in this simulation which will help you achieve your mission? Make these as S.M.A.R.T. as possible. 4. What's your long-term STRATEGY which will help you meet your objective(s)? 5. What's your proposed: a. product (backpack) strategy? b. placement (distribution) strategy? c. target market strategy? d. pricing strategy? e. promotional development (positioning and media) strategy? 6. How do you plan to manage your TACTICS (decision-making and implementation) so that decision deadlines aren't missed?
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