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Based on your understanding of the principles of CRM, why has CRM heavily rely on structured data about customers?For instance, direct feedback and analysis about
- Based on your understanding of the principles of CRM, why has CRM heavily rely on structured data about customers?For instance, direct feedback and analysis about their habits, etc.How do companies begin to adjust for unstructured data from sources such as social media?
I need references as well thanks
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
