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Based upon the pricing concepts you read about in Chapter 11 of Global Marketing , select one price type or strategy that you would use
- Based upon the pricing concepts you read about in Chapter 11 of Global Marketing, select one price type or strategy that you would use for the shoes you'll market in your selected country. Describe the strategy and why you believe it is most appropriate in this situation.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
