Bayernetz.0 no . Can a brand name be TOO successful? Can it create demand for products that a consumer may not be able to afford, or that may not be in the consumer's best interest? . Consider the image below. Can brand names create a positive or negative image for a product? Can you think of any examples, good or bad? WHO WAS THE MARKETING GENIUS THAT CALLED THEM KILLER WHALES INSTEAD OF SEA-PANDAS