be sure to not copy any answers verbatim. original answers needed will be scanned through the safe-assign system. Go to the following website http://www.idriveyourcar.com and analyze the service that is being offered. Then you need to develop an essay that answers the questions below work needs to show connections to those relevant concepts from the corresponding chapters of the textbook (Marketing Management, 15th Edition ISBN: 9780133856606 By: Kevin Lane Keller; Philip Kotler) Questions for the case study 1- Describe the main characteristics of the service being offered. Do you think those characteristics are appealing? 2- Describe who you think would be the potential consumer of this service? 3- Do you think that the potential consumer you described in the previous questions, constitutes a market segment big enough to be profitable? Try to quantify this business' revenues to elaborate your answer. 4- From the point of view of that potential consumer, What other characteristics would you think are missing in their service offering (if any)? 5- Do you like the tag-line 'Be Driven'' that is used in the website? If not, what tag-line would you use? 6-What else would you do to improve idriveyourcar.com approach