Beardbrand is an Ecommerce store that sells beard oil and beard care products and that prides themselves in leading the movement for all the target beardsmen customers" of the world. Eric, Beardman's founder, decided to create a post and share everything he and his team did in order to develop a solid brand and go from $0 to $120k in monthly sales. During brand development, Eric found out two main strategic marketing challenges: More expensive and more exhaustive efforts needed: Eric recognizes that building a reputable brand for your store takes more time and more money because you'll be investing for the long-term. It's not an overnight success. Staying true to your brand by maintaining consistency: Beardbrand want their brand to be as consistent as possible in providing premium target customer experience. Questions: 1. Write the summary of the case ? Answer: (Write the answer here) (There is no word limit) H 05