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Because of the average of consumption and Willingness to buy, it can be shown that Sample 2 is popular. Use all of the information that
Because of the average of consumption and Willingness to buy, it can be shown that Sample 2 is popular. Use all of the information that you have included in all of the tables to make a recommendation for which of the two products you will move forward with and what you need to do to improve consumer liking of the product. Samples Mean for Consumption Mean for Willingness to Buy Sample 1 2.265822785 2.810126582 Sample 2 2.367088608 3.075949367Sample 1 Means Standard Deviations Overall Liking 7.22 1.78 Flavour Liking 7.64 1.32 Texture Liking 7.67 1.28 Sample 2 Means Standard Deviations Overall Liking 6.15 1.75 Flavour Liking 6.85 1.38 Texture Liking 7.49 1.26 T-Test (Overall Liking) T-Test (Flavour Liking) T-Test (Texture Liking) 0.000259431 0.000354217 0.330987226; JAR saltiness Sample 1 Sample 2 Scale Value % of Respondents % of Respondents 1 0% 0% 2 4% 6% 3 37% 32% 4 44% 37% 5 15% 25%; JAR flavour Sample 1 Sample 2 Scale Value % of Respondents % of Respondents 1 1% 0% 2 13% 5% 3 72% 70% 4 13% 20% 5 1% 5%; JAR chewiness Sample 1 Sample 2 Scale Value % of Respondents % of Respondents 1 0% 0% 2 20%
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