Because Patagonia is a privately held company, its financial records are not available in the public domain. So, you are required to analyze the mission, vision, values, CSR initiatives, and financial records of the health and beauty company you work for as well as the company you chose in Module One. You will then deduce which financial key performance indicators likely align with a company's mission, vision, values, and CSR initiatives.

Based on your review of the financial records of the health and beauty company as well as the company you chose in Module One, identify common financial KPIs and explain how these could also align with Patagonia's CSR initiatives and its mission, vision, and values. Based on your review of Patagonia's information, describe how CSR activism can lead to a better brand image and financial results. Explain what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIs