Becoming media literate results in memorizing facts about media and advertising, O True O False The logos of an advert is usually straightforward -it tells you what the product does, how it works, and what it's used for. True False The ideological messages that any media conveys are the result of absolutely conscious decisions that its creators make. True False Rhetoric can be defined as the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques. language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content. the ability to discover all available means of persuasion in a given situation. a & b a &c b&c O a, b, & c Advertising always relates to people on a personal level. relates to people on a non-personal level. is a two-way communication between brands and people. relates to people on a personal level. All of the above. a &c b&d O c&d To reinforce the brand message and to reassure the existing and potential customers about the brand vision is one of the goals of any advertising industry. True False In advertising industry, using rhetoric is regarded as the one and only way of appealing to an audience. True False Link advertising, one of the most used techniques in online advertising, uses the strategy of giving links on different sites to directly visit the product website. True False "Our expertise in car maintenance is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best." is an example of using ethos logos pathos "Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!" is an example of using ethos logos O pathos "You should consider another route if you leave later. I heard that that street is far more dangerous and ominous at night than during the daytime." is an example of using ethos logos pathos ethos and pathos "He has a track record of success with this company, culminating in some of our most acclaimed architecture to date and earning us Firm of the Year nine times in a row." is an example of using ethos logos pathos ethos and logos ethos and pathos "The algorithms have been run in a thousand different ways, and the math continues to check out." is an example of using ethos logos pathos ethos and logos In advertising scheduling, the factors of time, media type, sufficiency (in number), and method are highly critical. True O False The assumptions that an advertisement makes are necessarily contained directly in the ads themselves True O False When an advertisement viewers associate a product with a luxurious and rich lifestyle, it means that the ad creators have used. strategy to awaken a sense of belonging, or desire for money or respect in their viewers. snob appeal band wagon heart strings elitism a & b a & c a & d O b&d O c&d Eating popcorn can be regarded as a subconscious motivator as it makes us immune to cinema adverts; you have a simple means of distraction - an immediate reward that requires no new action True O False As far as organization of visual elements in media texts is concerned, English speakers track over an ad in a reversed Z form. O human eyes tend to look towards lighter colours. Both a & b. In the coming years, one of the tasks that advertisers must take seriously into consideration is to work hard to gain the confidence of the customers as due to lack of transparency and ethics in ads, they have almost lost the trust of consumers. True O False Subtext is your interpretation of a piece of media. is heard and seen. is the meaning we create from the text in our minds. varies depending on the individual seeing/hearing it. All of the above. a, b, &c O ac, &d O a ac b & c The ideological values in a print ad are represented through codes and conventions, some of which are images, colour, font, layout, and/or symbols. O True False W A negotiated reading of an advertisement shows a compromise between the dominant and oppositional readings, where the audience accepts parts of the producer's views, but has their own views on parts as well. O True O False