Before answering the questions below, please visit https://www.gloriajeans.com and get detailed information about Gloria Jean's Coffees. Answer the three questions for Gloria Jeans Coffees.

1- Explain the role of marketing research in creating Gloria Jean's Coffees' marketing strategies (In total 25 points). Your answer should have maximum 250 words.

2- How international markets can be segmented? Explain and discuss the variables to consider in this type of segmentation (In total 25 points). Your answer should have maximum 250 words. 1

3- Develop a questionnaire for assessing consumer preferences for Gloria Jean's Coffees. (In total 50 points). Your questionnaire should have the following structure.

a. It should include 5 questions (items) for consumer preferences using Likert scale.

b. It should include 5 questions (items) for consumer behavior (coffee consumption habits) using Likert scale.

c. It should include 5 questions (items) for consumer attitudes towards competitors' products using Likert scale.

d. It should include 5 questions (items) for coffee attributes using constant sum scaling.

e. It should include 5 questions (items) for company image using semantic differential.

f. It should include 5 questions (items) for the reactions to Gloria Jean's advertisements using continuous rating scale.

g. It should include 5 questions (items) on demographics using nominal and ordinal scales.