Before beginning this discussion, read the Marketing in Action Case: Real Choices at Spotify on page 180181 in your textbook. REMINDER: This is a case about Marketing Analytics, so use your text material on this topic as a benchmark for yo responses. REMEMBER that this case is not about pricing, promotion, social media, or advertising (which is discussed later in the course). Your responses should relate to marketing analytics and handling consumer privacy issues Were you surprised that this international company was founded in Sweden and how it has amassed a huge number user accounts that have grown in a relatively short period of time? Review how Spotify collects data that gives young music artists access to information on their fans preferences and how your user data helps Spotify marketers focus their brand strategies and advertising models. Note that Spotify's collection of data analytics has evolved and allowed them to consider other ventures beyond streaming services. On the other hand, how comfortable are you knowing that all of your shared data is being captured and studied by tr company and their partners? What are your feelings about these programs? What might happen with user data? How will Spotify use this data to grow their profits? After you have read through the entire case study, post your responses to each of the questions BELOW. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as if you are the marketing manager of this company. Each of your responses should be supported with a full paragraph and relate to the concepts in this module which include marketing analytics and handling customer privacy issues. Note: this is not a case about promotion, social media, advertising, or pricing; however, this is part of developing overall marketing strategy. - What is the decision facing Spotify? - What factors are important in understanding this decision situation? - What are the possible alternatives? Fully describe at least two. - Pretend you are the marketing manager at Spotify. What decision(s) do you recommend? - What are some ways to implement your recommendation