Question
Before conducting a price promotion, executives of a well-known branded good decide to conduct an analysis of the break-even incremental unit sales per redemption. They
Before conducting a price promotion, executives of a well-known branded good decide to conduct an analysis of the break-even incremental unit sales per redemption. They then determine that the price promotion is highly likely to overcome this hurdle. Why might they still decide against the price promotion?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
