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Before setting the price for their personal assistant services, Karen and Anika gather data on prices on competitor's offerings and determine that the going rate

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Before setting the price for their personal assistant services, Karen and Anika gather data on prices on competitor's offerings and determine that the going rate for these services is $50 per hour. Based on this information, Karen and Aniko set a similar price for their personal assistant services. This pricing tactic is known as Multiple Choice O price bunding customary pricing markup pricing cost-plus pricing odd pricing

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