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Before The Gap spun - off Old Navy in 2 0 1 9 , Gap, Inc. had three primary retailers: The Gap, Old Navy, and
Before The Gap spunoff Old Navy in Gap, Inc. had three primary retailers: The Gap, Old Navy, and Banana Republic.
Gap apparel offered moderately priced, classic styles.
Old Navy offered value priced, fastfashion styles.
Banana Republic targeted people with higher incomes and aspirations with fashionforward, higherend clothing.
Based on the descriptions, Gap, Inc. used segmentation to vary which of the following marketing tactics?
a Sales Force & Channel
b Promotions
c Price only
d Both product and price
e Product only
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