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Before The Gap spun - off Old Navy in 2 0 1 9 , Gap, Inc. had three primary retailers: The Gap, Old Navy, and

Before The Gap spun-off Old Navy in 2019, Gap, Inc. had three primary retailers: The Gap, Old Navy, and Banana Republic.
- Gap apparel offered moderately priced, classic styles.
- Old Navy offered value priced, fast-fashion styles.
- Banana Republic targeted people with higher incomes and aspirations with fashion-forward, higher-end clothing.
Based on the descriptions, Gap, Inc. used segmentation to vary which of the following marketing tactics?
a. Sales Force & Channel
b. Promotions
c. Price only
d. Both product and price
e. Product only

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