Bell Canada frequently commissions numerous studies of the market to gather information on events outside the organization and learn and interpret any trends. Bell is engaging in which activity? A.Outsourcing B.Competitive intelligence gathering C.Company protection D.Environmental scanning A company engaged in environmental scanning is: A.taking into account the effect its marketing activities can have on plants and animals in our environment. B.continually acquiring information on events occurring outside the organization to identify and interpret potential trends. C.maintaining a time constant horizon in its strategic planning process. D.maintaining retail customer databases Changes in the marketing environment are a source of _______ and _______ to be managed. A.strengths; weaknesses B.opportunities; threats C.competitive advantage; competition D.income; growth A company interviews a very qualified female for a business sales position. She is more qualified than any males who have been interviewed. However, the company knows that some male purchasing agents prefer to deal with a male salesperson, and so they hire a less qualified male applicant. This action would normally be considered: A.ethical but illegal. B.unethical and illegal. C.ethical and legal. D.unethical but legal. After buying your new smartphone, you proceed through several stages that may include the feeling of post-purchase anxiety. This end-to-end process is referred as: A.situational analysis sequence. B.VALS inventory. C.hierarchy of learning. D.purchase decision process. At what stage in the consumer purchase decision process might you review the report: "Canada's Most Trusted Brands: Hockey Equipment?" A.problem recognition B.information search C.alternative evaluation D.purchase decision Ruby is buying a new watch appropriate to her role as the newest vice president at her company. She was overheard telling a co-worker, "The Rolex has a great reputation, but the Tag just looks nicer." In which stage of the purchase decision process is Ruby? A.problem recognition B.information search C.alternative evaluation D.purchase decision You have just purchased a suit to wear to an important job interview. As you head home from the store, you agonize in your mind about whether your choice of dark gray was right, or whether you should have chosen dark blue. This is an example of: A.cognitive dissonance. B.marketer anxiety. C.purchasing angst. D.panic reaction. Henry Ford developed his Model T, a car he felt would satisfy the needs of everyone. Ford said, "They can have it in any colour, as long as it's black." His strategy was simple: focus in the economies of scale created by mass production. Ford's strategy was also known as a: A.segmented strategy. B.mass marketing strategy. C.niche marketing strategy. D.focused marketing strategy. Whirlpool aggregates prospective customers who are all interested in a low-cost washing machine and respond positively to mail-out marketing material. This process is referred to as: A.Diversification B.Divestment C.Market segmentation D.Market augmentation When Comfy Covers Ltd., a BC fiber pillow manufacturer offers firm pillows for side sleepers, medium pillows for back sleepers, and soft pillows for stomach sleepers, what is this marketing strategy called? A.product sampling B.product extrapolation C.product differentiation D.usage segmentation Paris Miki enables customers to help design their own eyeglasses, using a system that eliminates the need to try on countless pairs of eyeglasses to find the right one. This is an example of: A.mass customization. B.synergy. C.target marketing. D.how the 80/20 rule is implemented. All of the following are the main dimensions used to segment Canadian consumer segments, except: A.geographic B.behavioural C.demographic D.ethnographic Magazines like Fitness, Field & Stream, Golf Digest, and Health all use a _____ segmentation strategy. A.demographic B.psychographic C.geographic D.sociocultural Nike recently debuted King James XVII shoes (Lebron James) with a price tag of $200. The shoes arrived at shoe stores in a metallic silver briefcase instead of a shoebox. Nike is targeting a market it identifies as "keepers," people who buy the shoes, keep them under their bed, and when friends come over, show them the shoes. Selling to the market segment called "keepers" probably means that Nike is using which of the following types of buying situation variables to segment this market? A.demographics B.psychographics C.awareness and intentions D.behavioural While looking for a new computer you conclude that you value highly: cost, battery life, and weight. These different attributes form a(n): A.competitive analysis map B.personal attributes map C.product comparison map D.product positioning map Post Grape-Nuts cereal has been marketed since early 20th century. Its market share has been steadily declining as consumers began associating it with something their grandfather ate. Post recently launched a campaign which invited consumers to try the crunchy cereal on top of their yogurt, their salad, or their bowl of soup as a delicious addition. This is an example of a _____ strategy. A.perceptual mapping B.product positioning C.product differentiation D.repositioning "For upscale families who desire a carefree driving experience, Volvo is a premium-priced automobile that offers the upmost in safety and dependability." This could be considered an example of Volvo's: A.repositioning strategy. B.positioning statement. C.corporate mission. D.segmentation statement. When Nokia considered entering the African smartphone market, one of the fastest growing regions in the world for smartphone adoption, it calculated the total cellphone and smartphone sales already occurring in this region to use in its analysis. Nokia is determining the _______ for the market. A.top-down forecast B.market potential C.growth potential D.sales forecast