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Belle Meade sells different kinds of wine. Under its white wine product line, it sells four products - Carriage H Celebration Riesling, Race Day White

Belle Meade sells different kinds of wine. Under its white wine product line, it sells four products

-

Carriage

H

Celebration Riesling, Race Day White

2016,

and Lady's Cuvee. This is an example of

width of product mix

depth of product mix

product items

brand extensions

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