Below is 4 minute YouTube video explaining in very simple terms what web analytics are. Now a webhosting company called Bluehost sponsors this, but it is fairly non-partisan. The video highlights four key metrics that marketers should market. Please explain what they are and why they are important. Can you provide an example of a company that uses these four metrics effectively to guide them in their digital marketing efforts? Thoughts? Comments?

https://www.youtube.com/watch?v=PnVZ7_OA7Qo&t=6s