Below is a list of intangible benefits. How might we try to measure these benefits and gain any of these benefits?

• Improved brand image
• Environmental/social stewardship
• Increased market resilience
• Improved community relations
• Improved public relations
• Improved business alliances
• Competitive advantage/differentiation
• Corporate social responsibility
• Consumer loyalty/retention
• Attracting top workforce talent
• Employee interest
• Improved employee satisfaction
• Improved employee retention