Below is a summary of a CPM for southwest airlines, Alaska and American Airlines. Please provide a summary. the main firm with the weigh score is southwest airlines.

What does this mean for southwest airlines and the implication?

Your Firm Rival Rival Critical Success Factors Weight Rating Score Rating Score Rating Score Advertising 0.15 4 0.09 4 0.09 3 0.09 Domestic Market Penetration 0.01 1 0.10 2 0.05 1 0.01 Customer Service 0.15 4 0.15 2 0.10 4 0.15 Product Variety 0.10 3 0.08 3 0.08 3 0.08 International Market 0.05 1 0.05 1 0.01 1 0.01 Penetration Employee Dedication 0.10 3 0.15 1 0.10 1 0.10 Financial Profit 0.10 3 0.12 2 0.05 3 0.10 Customer Loyalty 0.10 4 0.10 3 0.08 4 0.10 Market Share 0.05 2 0.10 3 0.08 2 0.05 Product Quality 0.05 2 0.10 2 0.05 2 0.05 Top Management 0.05 3 0.05 2 0.05 2 0.05 Price Competitiveness 0.09 4 0.15 3 0.08 4 0.15 Totals 1.00 1.24 0.82 0.94