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Ben has hired a marketing research firm to create the survey which will be conducted online. The firm conducts initial qualitative research using focus groups
Ben has hired a marketing research firm to create the survey which will be conducted online. The firm conducts initial qualitative research using focus groups and identify key attributes/variables that might affect satisfaction with Coles Online - delivery fee, frequency of using Coles Online delivery service, speed of delivery, dollar amount of delivered items, distance to closest Coles store (for pickup option).
Create 3 relational and 2 comparative RQs using the variables mentioned above.
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