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Ben, one of our customers, purchases an airline ticket from us twice a month each time $250. We acquired Ben by spending $1000 on direct
Ben, one of our customers, purchases an airline ticket from us twice a month each time $250. We acquired Ben by spending $1000 on direct marketing. If we lose 10% of customers like Ben each month, how much should be our maximum monthly spending to keep relationships with Ben if we want his CLV to be at least $1000?
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