Benchmark 1: History, Comparison, and Bibliography

Select one (1) local or regional company and one (1) national or multinational company that compete in the same industry.

Assessment of each company, their products/services, operations, and distribution.

Compare and contrast each company based on how you view their relationship with stakeholders.

An annotated bibliography, of at least eight (8) references that helped you understand your two (2) companies.

Sources could include government agencies, trade magazines, national/regional publications, statistical studies, articles, books, textbooks, company/competition-specific websites, etc.