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Bennett goes to PetSmart to buy a crate for his new puppy. PetSmart also offers the same crate online for the same price. PetSmart's use
Bennett goes to PetSmart to buy a crate for his new puppy. PetSmart also offers the same crate online for the same price. PetSmart's use of an online platform as well as a physical store an example of what concept?
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bricks and clicks
experiential retailing
cross merchandising
micromerchandising
scrambled merchandising
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Strategic Management Formulation Implementation And Control In A Dynamic Environment
Authors: Abbass Alkhafaji, Richard Alan Nelson
1st Edition
0789018098, 978-0789018090
