Benoit is opening a bed and breakfast inn in a popular beach resort town. He hopes to appeal to professional couples and retirees who want a high-end beach vacation experience but with a more home style experience basically the experience of living in a luxurious beach house but with all the amenities of a high end hotel. Benoits B&B is directly on the beach and a few of the rooms have ocean views and in the evenings, from the front porch and from the beautifully landscaped back patio and pool area, the relaxing sound of the crashing of the waves can be heard. Benoits B&B has 15 bedrooms with private baths, a large dining area, and several stylish and comfortable lounging and reading areas on the main floor. He has two additional rooms on the main floor and one in the basement that are currently used for storage but could be developed into other amenities if the need arises. In addition to himself as owner, his staff (departments) will consist of a small kitchen staff, a cleaning crew, maintenance and lawn crew, and two managers. In order to attract the right type of clients and compete with the high-end boutique hotels, Benoit knows that he must make the experience at Benoits B&B an exceptional one. He has decided to implement a balanced score card to help each of the departments understand and implement his strategic plan.

Question 2

Part A:

In your own words, answer the following three questions as if the questions were asked of you by someone who knows nothing about the topic.

1. What is meant by sustainability?
2. What is corporate social responsibility reporting?
3. What are the 3 Ps and why are they sometimes referred to as the triple bottom line?

Part B:

We are currently in the middle of a global pandemic which has changed, at least temporarily, how business is conducted in most parts of the world. Write a paragraph or two to discuss how this pandemic might change a companys approach to corporate social responsibility reporting. This should not be about the effects on one specific company rather it should be about broader implications of the pandemic impacting corporate social responsibility of corporations.