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Ben's Books analyzes profitability of three segments: new books, used books, and stationery. The financials are: Segment Revenue Direct Costs New Books $400,000 $240,000 Used

Ben's Books analyzes profitability of three segments: new books, used books, and stationery. The financials are:

Segment

Revenue

Direct Costs

New Books

$400,000

$240,000

Used Books

$200,000

$120,000

Stationery

$90,000

$50,000

Ben is considering converting the stationery area into an expanded new books area.

Required: a. Calculate the necessary increase in the new books segment margin to maintain Ben’s Books’ current income. b. Identify other considerations Ben should evaluate before deciding to eliminate the stationery area to expand new books.

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