Beverly Morgan started her home-based business, Kitz 4-U Inc. in Hamilton, Ontario, by selling first aid kits to fundraising organizations. She has also developed three other affordable "Everything You Need in a Pinch" kits, the Bowling Kit, the Golf Kit, and the Travel Kit. She owns the only company in Canada that creates kits for fundraisers. What sort of advantage does Kitz 4-U Inc. have? brand name advantage niche competitive advantage cost competitive advantage market advantage