Bezos socialized his employees into his company by encouraging them to adopt his values of excellent customer service;

Established strong norms about how employees ?rst task is to satisfy customers.

All Amazon.com employees are carefully selected and recruited; they are then socialized by the members of their work groupsso that they quickly learn how to provide excellent customer service.

to ensure his employees are motivated to provide excellent service,Bezos gives all employees stock in the companytoday employees own over 10 percent of Amazon.coms stock.

Finally, as a leader, Bezos is a hands-on manager who works closely with employees to ?nd innovative, cost-saving solutions to problems. Moreover, Bezos acts as a ?gurehead, and he behaves in a way that personi?es Amazons desire to increase the well-being of employees and customers.Indeed, he spends a great deal of his time ?ying around the world to publicize his company and its activities and he has succeeded because Amazon.com is one of the most well-known dot.com companies.

At Amazon.com, Jeff Bezos behaves in ways that help to improve employees work attitudes and increase their performance, which improves the wellbeing of employees, customers, and his company.