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Big Boy Chairs uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Big Boy
Big Boy Chairs uses dealer incentives, discounts, and sales contests in order to encourage retailers to give special attention to selling its products. Big Boy Chairs is using ______________________________________________________________________________
exclusive distribution
a corporate channel system.
dual distribution
an administered channel system.
pushing
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Supply Chain Management Strategy Planning and Operation
Authors: Sunil Chopra, Peter Meindl
6th edition
133800202, 978-0133800203
