Big W is a large, multinational manufacturer of small, electronic kitchen appliances such as toasters, microwaves, mixers, blenders, can openers, coffee makers, latte machines, bread machines and waffle irons. It competes in a crowded market as many companies make the same products. Big W's products, however, carry 5-year guarantees. what strategy is applied?

Cost Leadership-Lowest PRICE

Cost Leadership-Best Value,

Differentiation,

Focus-Lowest Price,

Focus-Best Value