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Bill has recently been promoted to a sales management position. He has been an effective representative, but his strengths and educational background are in management.

Bill has recently been promoted to a sales management position. He has been an effective representative, but his strengths and educational background are in management. He is about to begin his first salesperson recruitment campaign. What is the most important activity in the recruitment process? Question 2 options: A) Determining exactly what the salesperson will be doing and what traits and abilities are needed to succeed B) Checking references to determine why recruits are leaving their current positions C) Making sure the application forms are filled out correctly D) Running a credit check to ensure the recruits don't have any hidden problems

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