BioBidet's Chief Marketing Officer has been thinking to target a B2B market segment - upscalehotels. This segment includes luxury hotels, upper-level resorts and spa resorts, casino hotels, and convention centers. Conduct astrategic position analysistoassess iftargeting upscale hotelsis a good decision. Make sure to scoremarket-segment attractivenessandbusiness strengthbefore you arrive at your recommended position.