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Bir irketi devraldnz hayal edin. irketin rettii ve satt bir rn sein. irketin geleneksel olarak restoranlar, spermarketler veya gda datmclar gibi ticari kullanclara sat yaptn

Bir irketi devraldnz hayal edin. irketin rettii ve satt bir rn sein. irketin geleneksel olarak restoranlar, spermarketler veya gda datmclar gibi ticari kullanclara sat yaptn varsayalm. Mteri tabannz ticari olmayan kullanclar (Tketiciler) ierecek ekilde geniletmeye karar verdiniz. Bu tartma iin unlar yapacaksnz:

  • irketinizin rettii ve satt rnleri tanmlayn
  • Hedef pazar(lar)nzn bir beyann gelitirin
  • Rakibinizin hedef pazar(lar)na ilikin bir aklama gelitirin
  • Bir deer nerme beyan gelitirin.

Akranlarnza yant verirken, stratejilerinizi onlarnkiyle karlatrn ve karlatrn.

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